The Book “Start With Why” Author Simon Sinek is a Self-Help Book best for Entrepreneurs and Businessman. Just reviewed the book in one quote here, “You don’t hire for skills, you hire for attitude. You can always teach skills.”

So, let start the reviewing or summarized the book in a story form;

     A lot of people don’t realize that I actually hated reading for the majority of my life.

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Summary of Start With Why

     By the time I was 18, I don’t think I had really read a single book unless it was part of an assignment and I was just forced to do it.

     But even since I went to first grade, my teachers constantly tried to inspire me to read and it never worked.

     Then finally when I was about 18 or so, I started to find mentors, most of them online, and they were able to inspire me to read almost instantly, and now I can’t even imagine a life where I don’t read.

Related: Benefits of Reading that will Keep you Always Attractive

     So what was the difference between my teachers who tried to inspire me to read for 12 years and failed constantly and my mentors who were able to do it in basically no time?
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Start With Why Review

     Well, here it is in the context of the golden circle. My teacher started with the “What” means what book should you read? 

Teacher answer; You have to read this classic. This is a great book. You have to read it!

     Then they sometimes went to the “How”,  and said. This is how you read it.

But, there was no “Why”.

     The funny thing is if I had asked, “why should I read it?”, they would probably get angry and start yelling.

How could you ask a stupid question like that?

What do you mean why should you read a classic book?

     That anger would mostly come from the fact, that they haven’t really thought about the “Why”, so they can’t really clearly articulate it.

     Most people and even most organizations don’t really know why they do, what they do?

Related: Steve Jobs Biography

     But how were my mentors different from my teachers at school?

They had successful relationships. They had success in their businesses.

They said, “Look do you want your girlfriend to be attracted to you?”

“Do you want to build a successful business?”

“Do you want to create powerful relationships instead of always getting your emails ignored just like everyone else?”

And I was like, “Yeah, that’s exactly what I want.”

And They were like, ”Okay” Good!

Then pick up a book.

     Oh by the way,  ”How to Win Friends and Influence People” is a great book, and  “The Way of the Superior Man”. [ You can find the summary here of this book ]

I picked up both of those books and read them, and now reading is an inseparable part of my life.

 That is how great leaders inspire action. Everybody starts from what, and most people never even get to the why.

     Most people create a product and they want to tell you about all the amazing features and specifications.

     They want to tell you about how these features work so well. But the truth is, Most people don’t care about you “What” and “How”.

     Most people don’t want to be told the exact measurements of your CPU, they don’t want to be told how the little chips interact with each Others so amazingly, they want to be told something like this.

We value Efficiency just like you do.

Here’s how we can help you be more efficient.

     Here’s a product that will help you achieve exactly that. And that’s exactly what I want to buy.

     If you tell me my company’s going to be more efficient, I want to know more.

     If you tell me how great your newest chip is, I don’t really care.
So again, most people start from the “What” and never even get to the “Why”.

     You’re not going to make that mistake. You’re going to know why you’re going to start with it because you realize that people don’t buy what you do, they buy why you do it.

     In this blog, our motto is to make you to pay attention on “What”, “How” and “Why”, here Why matters a lot. Because there is only less percentage of people focused on it.

Ohk, now its time to buy the book. I think you got the answer to why you should buy it. link is here;


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